Why is Microsoft Successful?

Microsoft has really nice products. Starting with the Xbox, expanded with the smart glasses, Windows phone and Windows 8, up to the just the above surface. Now the 21-year old student Andrew Kim, wondered why companies like Apple and Google can still be considered “cooler”. Because he studied at the Art Center College of design in Los Angeles, of course, came the idea that the perception of the brand strongly related the branding and has made 3 days just online the complete identity of Microsoft on the head and here.

And of course that is not binding, but more than succeeded for the ladies and gentlemen in Redmond and fits to the impression you should get from Microsoft.