LG Dubbed "Brand of the Year" at the Red Dot Award

LG Electronics has been dubbed “Brand of the Year” at the Red Dot Award, one of the most important global awards in the design industry. With this recognition LG joins other prestigious brands such as PepsiCo, Audi AG and Mercedes-Benz, which were awarded in previous years. In addition, LG is the third company to be appointed over the years is Brand of the Year is Design Team of the Year, an award won in 2006.
The title “Brand of the Year” has been awarded to LG for 13 prizes won in the Red Dot Award in the category Communication Design in the year. The awards include the smartphone LG G4 and smartwatch LG Urban Watch, both rewarded because of the design of their interfaces that shall pay particular attention to the needs of the user, placing it at the heart of user experience.
Being awarded the Red Dot Award makes us proud and demonstrates the leadership of LG in the design field reaffirming our ongoing commitment to innovation and development of more and more intuitive user experience,” said Noh Chang-ho, Vice President and head of corporate design of LG Electronics. “In the coming years we will continue to design and develop creative solutions to strengthen the relationship between our brand and consumers and ensure that best represents our motto: Innovation for a Better Life.” The awards ceremony will take place on November 6 at the Red Dot Gala in Berlin.